Stockholm born, Joel Rhodin grew up in the southern part of town. Rhodin spent the mid 90’s to the early-mid aughts in New York City, where he helmed his talent for taking beautiful fashion pictures. There are many influential components reflected in his edgy and contemporary style of fashion photography, including his vast love for art and the many places he’s traveled for work and leisure.  Rhodin is based in Stockholm and loves to spend time with his family and friends when he’s not shooting.